Author Archives: Christine Alemany

About Christine Alemany

Christine is a marketing executive that has managed global P&Ls and developed metrics-driven strategies and methodologies on leadership teams at both Fortune 500 and startups alike. She has a broad range of experience implementing integrated campaigns and launching products across consumer, SMB and enterprise markets. Visit http://www.tbga.co to learn more about her company, Trailblaze Growth Advisors.

Developing Your Pricing Strategy

A comprehensive pricing strategy is critical in capturing and defending market share. By establishing differentiated pricing strategy for your offerings, a company can sell expand their customer base, increase customer satisfaction and revenues. Continue reading

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Weekly Roundup: Bridging Gaps, Startup CEO Guide, Product/Market Fit and more!

As you know, we share two of our favorite articles and blog posts each day.  For those of you who do not have time to read each of them, we have compiled the top 5 articles that have been shared … Continue reading

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Four Steps to Achieving Product/Market Fit

Many startups fail because of the dreaded product/market fit. Marc Andreesen claims that market is the most important factor in a startup’s success or failure. Great products and competitive prices will not help your company capture market share on their own. Continue reading

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Weekly Roundup: Joining a Startup, Staying Lean, Thought Leadership and more!

As you know, we share two of our favorite articles and blog posts each day.  For those of you who do not have time to read each of them, we have compiled the top 5 articles that have been shared … Continue reading

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Building a Culture that Ensures Your Company’s Success

Entrepreneurs often overlook company culture during their first weeks in business. While many prioritize other aspects of their business, they risk sacrificing a potential differentiator. A company’s culture is vital to securing a good reputation, encouraging employee loyalty, and fostering … Continue reading

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Weekly Roundup: Unicorns, False Assumptions, New EU Tax Rules and more!

As you know, we share two of our favorite articles and blog posts each day. For those of you who do not have time to read each of them, we have compiled the top 5 articles that have been shared the most. Continue reading

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Simple Market Research for Your Business Plan

Would you play a game like Risk without knowing the rules? A few might decide to do so, but those are the people who often find themselves outmatched. Business works the same way, except the stakes tend to be much higher — your career and your money, your investors’ money or both. Continue reading

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